Graphic image of the green 2017 National Preparedness Month logo on a black background.
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National Preparedness Month

This September, National Preparedness Month (NPM) will focus on planning, with an overarching theme “Disasters Don’t Plan Ahead. You Can.”

We should all take action to prepare! We are all able to help first responders in our community by training how to respond during an emergency and what to do when disaster strikes — where we live, work, and visit. The goal of NPM is to increase the overall number of individuals, families, and communities that engage in preparedness actions at home, work, business, school, and place of worship.

How to Use this Toolkit

The National Preparedness Month Social Media Toolkit contains key marketing and preparedness messaging to print or share on your social media channels throughout the month of September and beyond. Either copy these messages directly or customize them to reach your audience. 

2017 Weekly Themes

  • Week 1:  September 1-9                        Make a Plan for Yourself, Family and Friends

  • Week 2:  September 10-16                    Plan to Help Your Neighbor and Community

  • Week 3:  September 17-23                    Practice and Build Out Your Plans

  • Week 4:  September 24-30                    Get Involved! Be a Part of Something Larger

Hashtags and Emoji

  • #NatlPrep
  • #PlanAhead

Graphics, Videos, and Related links

Check out tips and ideas to promote preparedness. For more engaging messages, attach appropriately sized graphics for specific social media platforms (e.g. Twitter, Facebook). 

Social Media Content

This content could be used on various social media channels, and is less than 140 characters.  

Week 1:  September 1-9
Make a Plan for Yourself, Family and Friends

Social Media Content

  • Disasters don’t plan ahead. You can. Make an emergency plan today. #PlanAhead #NatlPrep
  • Preparing the family for an emergency is as simple as a convo over dinner. Get started with tips from #NatlPrep
  • Download a group texting app so your entire crew can keep in touch before, during & after an emergency. #NatlPrep
  • Practice evacuating in the car with your animals, so they’re more comfortable if you need to evacuate in an emergency. #NatlPrep
  • Disasters don't #PlanAhead, but you can.  Get the @fema app with weather alerts for up to 5 locations: #NatlPrep
  • Make sure you know what your insurance policy covers before an emergency: #NatlPrep
  • Sign up for local emergency alerts in your area by searching online. #PlanAhead #NatlPrep

Week 2:  September 10-16
Plan to Help Your Neighbor and Community

  • Learn skills you need to help yourself and others until help can arrive.
  • Take Until Help Arrives training.

  • Check on your neighbors.
  • Talk with your Power Company about utility safety.                         
  • On National Prepareathon Day, Friday, September, 15, hold an event.

Social Media Content

Week 3:  September 17-23
Practice and Build Out Your Plans

  • Complete an Emergency Financial First Aid Kit (EFFAK)
  • Maintain emergency savings for use in case of an emergency
  • Participate in an emergency drill
  • Know how to access community resources (e.g., shelters, food banks)

Social Media Content

  • What important docs should you have in your emergency kit? The Emergency Financial First Aid Kit explains them all: #NatlPrep
  • How will you pay your bills if a disaster strikes? Disasters don’t plan ahead, you can: #NatlPrep
  • Maintain emergency savings in case of a disasters. #PlanAhead #NatlPrep
  • Do you know how to access community resources where you live? Search online today. #NatlPrep
  • Make digital copies of important documents and save them on the cloud or a secure cell phone app in case disaster strikes.  #PlanAhead #NatlPrep
  • Have at least a one-week supply of medications. #NatlPrep
  • Flood insurance policies have a 30-day waiting period before they go into effect. Plan now for floods #PlanAhead #NatlPrep
  • Give yourself financial peace of mind & create an emergency savings account that can be used in a crisis. #natlprep

  • Financial prep tip: gather & store critical personal, household, & medical information for easy access during a disaster. #natlprep

Week 4: September 24-30
Get Involved! Be a Part of Something Larger 

Social Media Content

  • Get involved and share preparedness info in your community, faith-based organization, business & more: #PlanAhead #NatlPrep
  • Make sure your campus is a #ReadyCampus and prepared for all types of emergencies. Get involved: #NatlPrep
  • Get your local business signed up for a Ready Business workshop. Disasters don’t plan ahead, you can! #NatlPrep